Higgsfield × Daily Paper

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Higgsfield × Daily Paper

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Who

Daily Paper: Amsterdam streetwear label founded in 2012 by Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman, built on translating their African heritage into contemporary European fashion, scaled to flagship stores and collaborations with PUMA and others.

Higgsfield AI: AI video and image generation platform for professional creators and brands, led by Alex Mashrabov, now at a $5.4B valuation and ~$700M annualized revenue after a $400M Series B in August 2026.

Structure of the collab

Products

Fashion
Video campaigns
Graphic novel / Animation

Launch

Digital marketing
Real life event
Physical product seeding to celebrities

Process

Exploration phase
Creative Direction
Execution
Distribution

Daily Paper DNA explorationAfro communities, minorities, local ethnic cultural heritage
Ultra trendy among Gen-Z and millennials

Creative direction exploration : AmazoniaGeographically linked to Amazonia, its nature, colors, animals

Visual exploration part 2Inspired by Brazilian comic artist

Product : FashionDesigned by Higgsfield
Directed by Daily Paper

Direction 1 / Amazon Rainforest campaignVisualised by Higgsfield, directed by Daily Paper

Direction 1 / Amazon comic book animationDirected and commissioned by local artist
Visualized by Higgsfield

Direction 1 / Real life event, billboard, donation to Red Cross in BrazilCo-produced by Higgsfield
Directed by Daily Paper

Direction 1 / Real life event, billboard, donation to Red Cross in BrazilReal life products are seeded to celebrities / donated to Red Cross in Amazonia

360° Campaigns